Our Plan
PHASE 1: PRE-LAUNCH
March 2023 - October 2023
For the past eight months we have been carefully planning our go-to-market strategy. We have conducted market research, held focus groups, and developed several operational plans that account for different fundraising scenarios. After investing significant amounts of time and money into this project over the years, we decided to raise capital through crowdfunding because it allows us to 1) validate our concept, 2) launch at a scale that correlates with demand, 3) retain full control of our company, and 4) take on a tolerable amount of financial risk.
Our current plan is to sell direct to consumer, but we are not opposed to partnering with existing beekeeping equipment manufacturers and retailers. If it catches on, we believe that our design has the potential to reshape the global backyard beehive market. If you own a company that shares our values and are interested in collaborating, we would love to hear from you.
PHASE 2: SOFT LAUNCH AND PROMOTION
October 2023 - May 2024
The fact that you're reading this means that Phase 1 is under way! During this phase, we will be promoting our campaign and monitoring overall interest. As we gauge the demand for pre-orders at launch, we will prepare for executing the appropriate operational model.
PHASE 3: CROWDFUNDING
June 2024
The moment of truth! If you like our products and want to see us succeed, we encourage you to pre-order a hive and share our campaign with the other beekeepers in your life. If you're a non-beekeeper, making a donation pledge will help us launch a product that has the potential to make a big difference in the lives of beekeepers and help improve the health of honey bees.
PHASE 4: PRODUCTION AND FULFILLMENT
July 2024 - December 2024
We don't want to over-promise and under-deliver. Depending on the success of our campaign we anticipate that the production and fulfillment of pre-orders may take months, which means that hives may not reach backers until Q4 of 2024.
PHASE 5: PROFITABILITY AND CONTINUED INNOVATION
January 2025 and beyond
Our 3 year goal is to have a stable, profitable company that delivers high-quality hives at affordable prices. In addition, we plan to continue to fine tune our products and develop others along the way. Your continued support will go a long way in helping us achieve this goal, so thank you for your interest!